Supadex

Creator Economy Insights

Aggregate signals across the 133 tracked creators · snapshot April 2026

Creators
133
Niches
9
Countries
10
Total followers
309.2M
Total offers
456
Active ads
13K

Niche distribution

9 niches

Marketing35 · 26%
Business28 · 21%
Personal Development22 · 17%
Finance17 · 13%
E-commerce13 · 10%
Sales7 · 5%
Real Estate5 · 4%
Health3 · 2%
Tech2 · 2%

Top countries

Where creators operate from

🇺🇸 United States107 · 80%
🇨🇦 Canada8 · 6%
🇬🇧 United Kingdom6 · 5%
🇰🇷 South Korea4 · 3%
🇦🇺 Australia3 · 2%
🇸🇬 Singapore1 · 1%
🇮🇳 India1 · 1%
🇨🇭 Switzerland1 · 1%
🇵🇸 Palestine1 · 1%
🇳🇿 New Zealand1 · 1%

Average reach per platform

Among creators with a presence on each platform · snapshot April 2026

YouTube
938K
avg followers
median 342Kmax 6.9M
Instagram
864K
avg followers
median 250Kmax 12.3M
TikTok
469K
avg followers
median 35Kmax 8.8M
X
163K
avg followers
median 29Kmax 3.1M

Average Supascore breakdown

Cohort averages across all 5 pillars · snapshot April 2026

Overall
63.6
Reach
69.4
Monetization
56.1
Authority
59
Expertise
71.7
Momentum
35

Multi-platform presence

How many of YT / IG / TT / X each creator is active on

4 platforms108
3 platforms21
2 platforms3
1 platform1
No platforms0

Reach leaders

Combined followers across YT + IG + TT + X

  1. 1Mel Robbins23.6M
  2. 2Erika Kullberg16.6M
  3. 3Tony Robbins15.1M
  4. 4Iman Gadzhi13.2M
  5. 5Vinh Giang12.8M
  6. 6Grant Cardone12.0M
  7. 7Ankur Warikoo11.5M
  8. 8Alex Hormozi11.2M
  9. 9Ali Abdaal8.4M
  10. 10Codie Sanchez7.9M

Traffic leaders

Monthly website visitors

  1. 1Hamza32.6M
  2. 2Alex Hormozi1.9M
  3. 3Tony Robbins1.7M
  4. 4Vishen Lakhiani1.4M
  5. 5Ross Cameron887K
  6. 6Jordan Welch554K
  7. 7Mel Robbins536K
  8. 8Ali Abdaal532K
  9. 9Vinh Giang525K
  10. 10Ankur Warikoo426K

Pricing distribution

422 priced offers · avg $3.3K · median $997

Free2
$1 – $9986
$100 – $49988
$500 – $99970
$1K – $4.9K92
$5K – $9.9K47
$10K+39

Offer types

456 total offers tracked

course221
membership74
coaching63
event31
mastermind29
software26
service10
community1
lead_magnet1

Pricing by niche

Median + average offer price by category (3+ priced offers)

NicheOffersMedianAverage
Real Estate18$7.8K$9.8K
Sales23$3K$7.2K
Health5$2K$13K
Business93$1.5K$4K
Tech3$1.3K$3.9K
E-commerce35$997$1.2K
Marketing111$997$2.4K
Personal Development83$499$3K
Finance51$484$877
Total books
40
13 creators · 10% of all
Awards
174
107 creators · 80% of all
Podcast appearances
216
across 10+ shows
Press mentions
365
across 10+ outlets

Most-appeared podcasts

Where creators land repeat appearances

  1. 1The School of Greatness33
  2. 2Impact Theory32
  3. 3The Ed Mylett Show19
  4. 4The Tim Ferriss Show19
  5. 5Smart Passive Income9
  6. 6Diary of a CEO7
  7. 7The Millionaire Mindcast6
  8. 8The Joe Rogan Experience6
  9. 9The James Altucher Show5
  10. 10On Purpose with Jay Shetty4

Most-appeared press outlets

Where creators get coverage

  1. 1Forbes40
  2. 2Inc.39
  3. 3Entrepreneur37
  4. 4Business Insider34
  5. 5The Wall Street Journal25
  6. 6The New York Times24
  7. 7CNBC23
  8. 8Yahoo Finance21
  9. 9Fast Company19
  10. 10HuffPost13

Most prolific authors

Creators with the most published books

  1. 1Ben Settle10 books
  2. 2Anik Singal6 books
  3. 3Alex Hormozi5 books
  4. 4Adrian Morrison3 books
  5. 5Andrew Aziz3 books
  6. 6Ankur Warikoo3 books
  7. 7Brandon Carter2 books
  8. 8Frank Kern2 books
  9. 9Bedros Keuilian2 books
  10. 10Aleric Heck1 book

Top ad spenders

By active Meta ad count

  1. 1Brook Hiddink2K ads
  2. 2Grant Cardone1K ads
  3. 3Alex Hormozi1K ads
  4. 4Cole Gordon979 ads
  5. 5Tai Lopez867 ads
  6. 6Ankur Warikoo737 ads
  7. 7Vinh Giang521 ads
  8. 8Brendon Burchard502 ads
  9. 9Ryan Pineda361 ads
  10. 10Jeremy Miner350 ads

Books by publication era

40 books tracked across all creators

Pre-20000
2000–20091
2010–20149
2015–201913
2020–20249
2025+4

Website traffic

Latest month with data

362K
average
28K
median
32.6M
max

Paid acquisition

Creators currently running paid ads

64
creators running ads
48.1% of tracked
13K
active ads combined

Data refreshed monthly · Last snapshot April 2026