Methodology
Every expert on Supadex is scored on a 0-100 scale across five equally-weighted pillars. Here's how each pillar works.
Reach
20%Total audience size across YouTube, Instagram, TikTok, and X. Measures how many people a creator can reach with their message.
Data sources: YouTube, Instagram, TikTok, X follower counts.
Monetization
20%Breadth and pricing of monetized offers — courses, coaching, events, communities. Measures business sophistication and revenue potential.
Data sources: Public offer pages, landing pages, checkout flows.
Authority
20%Third-party validation through media appearances, press coverage, awards, and published books. Measures recognized credibility.
Data sources: Press mentions, TV appearances, podcast features, book publications, awards.
Expertise
20%Content quality and educational depth. Measures how well a creator teaches and the substance of their content.
Data sources: Content analysis, educational vs promotional ratio, topic depth.
Momentum
20%Month-over-month growth across all channels and web traffic. Measures whether a creator is trending up or stalling.
Data sources: Follower growth rates, website traffic trends, posting frequency.
Overall Score
The overall Supadex Score is a weighted average of all five pillars (each at 20%). Scores are normalized across the entire dataset so they represent relative standing among all tracked experts. Rankings are updated monthly with the latest data snapshot.
Have questions about our scoring? Contact us at hello@supadex.co